Awake NY × Air Jordan 6 “Bubblegum”

JORDAN / Collaboration

Awake NY × Air Jordan 6 “Bubblegum”

RELEASE DATEAug 23, 2026
MSRP$230
SKUIQ5706-600

BUY ZONE

TARGET ENTRY

$210–$260

I guess people like pink

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Updated Oct 14, 2026

THE COLLECTOR’S READ

KNOW THE PAIR.
KNOW YOUR ENTRY.

THE PAIR

Awake NY takes the Air Jordan 6 all the way into pink. The pale forefoot runs into a brighter heel, while Infrared 23 accents, a black midsole and the altered Awake branding break up the color. The same collaboration that gave us Blueberry lands very differently here: Bubblegum makes the color the first thing you notice, then rewards a closer look at the panels and stitching.

THE MARKET

I guess people like pink. Bubblegum was the Awake exclusive, so there was no wider Blueberry-style launch to fall back on after its raffle. That gives the loudest asks an opening, but an ask is still only an ask. My BUY ZONE is $210–$260. With a $230 retail price, I want the total cost in my size within that range instead of paying up just because access was tight. Hype is 86/100 and I expect supply to be LOW; those are my market assessments, not a confirmed pair count.

THE RELEASE

Bubblegum released through an Awake NY EQL raffle on August 23, 2026, at a $230 US retail price. It was the pink Awake exclusive alongside Blueberry, which later had a wider Nike release. The raffle is over, and no future restock is assumed. CHECK LIVE PRICE opens the approved market destination; Uncle Chrissy’s Raffles & Drops remains the universal access channel.

RETAIL & ACCESS

WHERE TO BUY

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